YouTube breakdown
Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.
Personal breakdown built for:
Trusted by 50+ founders & creators
What's inside this breakdown
The exact YouTube playbook tailored to online writing and email marketing for entrepreneurs who want to grow a business through written content.
Every video title, hook, and funnel position — laid out week by week.
The four content lanes that map directly to High Impact Writing's funnel.
Designed to convert YouTube viewers into qualified leads for High Impact Writing.
A complete, ready-to-record script for the first video — exactly how we'd write it.
The full monthly production package, broken down deliverable-by-deliverable.
Why we built this for you
We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive more leads via content.
YouTube has a steep learning curve, and it can be a bit of a grind to figure out.
I'm guessing you don't have heaps of extra time to churn out content — between your Saturday newsletter, Magnetic Emails launches, High Impact Writing student support, and actually running a $500K/year writing business with one VA.
So, we can handle all that content work for you.
We're pretty sure we can guarantee you a sh*t ton of meetings and drive more leads for High Impact Writing.
This morning Kieran, I was looking through High Impact Writing and what stood out is how completely you've built this on writing alone. Ex-dentist who quit to write online, $1M+ over 31 months, 34,000 newsletter readers every Saturday, 3,000+ students across High Impact Writing and Magnetic Emails, 80+ coaching clients — all from relationship-first content, anti-AI-slop positioning, and frameworks people actually use. Your LinkedIn is at 33K followers. Your guest spots on Calum Johnson and Creator Science outperform your own channel. But here's the gap: the YouTube handle you own (@ItsKieranDrew) has zero uploads since 2011, and your active channel (@kierandrewyoutube) sits at 1,480 subs with 100–871 views per video while Dan Koe, Justin Welsh, Nicolas Cole, and Dickie Bush own every "write online" search query. Your own High Impact Writing FAQ still says you've "never made video content" and that your entire business growth has been writing-based — which means 250K+ off-platform readers have no structured path to YouTube, and no funnel from video into High Impact Writing or Magnetic Emails enrollments.
Simply put, we want to help you get more leads and ultimately more clients through organic YouTube content.
P.S. This entire doc breaks down exactly how we want to help you achieve that.
The next 12 weeks
Expand your 516-view essay into a structured lead magnet funnel — the exact entry point for entrepreneurs who've never written online but know they should.
Top of The FunnelYour consistency story is your brand. Turn the 493-view video into a series that drives newsletter signups and High Impact Writing awareness.
Top of The FunnelMental models content that positions you as the thoughtful alternative to hustle-culture writing gurus. High shareability, strong TOF reach.
Top of The FunnelPure search intent — aspiring writers Google this constantly. Dan Koe and Justin Welsh rank here; you have the framework and the proof.
Top of The FunnelYour most-requested topic from LinkedIn, now a structured YouTube series. Shows the business model behind High Impact Writing without feeling like a pitch.
Middle of The FunnelDirect bridge from YouTube to Magnetic Emails enrollment. Walk through one email sequence that converted — the anti-gimmick angle your ICP searches for.
Middle of The FunnelContrarian newsletter growth content. Positions your Saturday email as the gold standard and pre-qualifies serious writers from tire-kickers.
Middle of The FunnelYour origin story as structured content. Captures career-changers — coaches, consultants, freelancers — who mirror your ICP exactly.
Middle of The FunnelAnonymized High Impact Writing case study. Real framework application, real outcome — the proof video that closes skeptical buyers.
Bottom of The FunnelWalk through the course structure, the relationship-first philosophy, and one student transformation. Pre-empts "what's inside the course" calls.
Bottom of The FunnelMagnetic Emails case study with specific numbers. Bottom-of-funnel proof for email-system buyers who need to see it work before enrolling.
Bottom of The FunnelRepurpose your latest upload into a closing-call video — why writing-first creators win on video when they stop trying to be influencers, then CTA to book a call.
Bottom of The FunnelWhat clients are saying
Featured wins
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve
Real numbers
Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.
Your strategy
Your core differentiator — relationship-first social writing, anti-gimmick positioning, the frameworks from High Impact Writing. These rank for "how to write online" intent and pre-qualify entrepreneurs who hate sleazy marketing.
Lean into Magnetic Emails and your 34K Saturday newsletter. Videos on story-driven sales emails, newsletter growth, and turning readers into buyers — the exact system your 300+ Magnetic Emails students paid to learn.
Your ex-dentist origin story, Year 1 through Year 3 revenue breakdowns, "how I run a $500K business with one VA" — the transparency content that built your brand on LinkedIn, now structured for YouTube discovery.
Real High Impact Writing and Magnetic Emails students walking through how Kieran's frameworks helped them land clients, grow newsletters, or quit their day jobs. Bottom-of-funnel proof that pre-empts every "but does this work for someone starting from zero" objection.
Overall YouTube Strategy
Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward booking a discovery call -> close the deal.
Your Unique Lead Magnet
Most entrepreneurs know they should write online but freeze at the blank page — posting random tips that get zero traction while Dan Koe and Justin Welsh dominate every "how to write online" search. This kit is the exact starting framework from High Impact Writing: 15 proven content angles (the same ones behind Kieran's 1,936-day writing streak) plus a 7-day sprint that turns one idea into a trust-building post, a newsletter issue, and a lead magnet outline. Built for coaches, consultants, and aspiring creators who want relationship-first growth — not engagement bait or AI-generated slop.
What's inside:
Bonus #2
We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.
Video Title: 7 Surprising Reasons Why Writing Online Will Change Your Life (The Full Framework) Introduction: Clear Offer: This video walks through the seven reasons writing online changes everything for entrepreneurs — not the generic "build a personal brand" advice, but the specific shifts that took me from a dentist's chair in Leeds to a $500K/year writing business with 34,000 newsletter readers. Relate to Viewer: If you're a coach, consultant, freelancer, or aspiring creator who knows you should be writing online but keeps putting it off — you're not lazy. You just haven't seen why this one skill compounds faster than anything else in your business. Social Proof: I'm Kieran Drew. I quit dentistry to write online, built High Impact Writing with 2,500+ students, Magnetic Emails with 300+ students, and a Saturday newsletter read by 34,000 people — all from written content, no ads, no gimmicks. Open Loop: By the end of this video, you'll know the seven reasons writing online is the highest-leverage move you can make right now — and the one framework that makes starting feel manageable instead of overwhelming. Quick Story: Three years ago, a coach came to me — solid offer, ten years of experience, zero online presence. She'd been told to "post on LinkedIn" but every post felt like shouting into a void. She started with one framework from High Impact Writing: write about one specific problem her ideal client faces, every week, for twelve weeks. No engagement bait. No viral hooks. Just useful writing that built trust. By month four, her newsletter had 800 subscribers. By month eight, she'd enrolled six coaching clients directly from email — no sales calls, no cold outreach. She didn't go viral. She didn't need to. Writing online gave her a compounding asset that worked while she slept. That's the thing most entrepreneurs miss — writing isn't content marketing. It's the foundation of every other channel you'll ever use. Point 1: Writing Is the Only Skill That Compounds Across Every Platform Why this matters: A great piece of writing becomes a LinkedIn post, a newsletter issue, a YouTube script, a course module, and a sales email — all from one hour of focused work. What to focus on: Entrepreneurs who skip writing and jump straight to video or ads are building on sand. Every platform rewards clarity, and clarity starts with writing. A simple explanation: Write once, distribute everywhere. That's not a hack — it's how a solo founder with one VA runs a half-million-dollar business. CTA to Lead Magnet (30% Through The Video): If you want the exact 15 content angles I use when I'm stuck for ideas, download the free Writing Online Starter Kit in the description. It's the same framework behind my 1,936-day writing streak and the High Impact Writing curriculum. Point 2: Writing Builds Trust Faster Than Any Other Medium Why this matters: Your ideal clients don't buy from strangers — they buy from people they've been reading for weeks. Writing is how you become that person without a sales call. What to focus on: Relationship-first content — sharing frameworks, stories, and honest business updates — converts readers into buyers at a rate that paid ads can't touch. A simple explanation: Every Saturday email I send to 34,000 people is a trust deposit. By the time someone enrolls in High Impact Writing, they've already decided I'm the person to learn from. Point 3: Writing Online Is the Lowest-Cost Customer Acquisition Channel That Exists Why this matters: Ads stop working when you stop paying. A newsletter with 5,000 engaged readers is an asset that generates leads for years — and costs nothing to maintain. What to focus on: Start with one platform, one format, one consistent schedule. The entrepreneurs who win aren't the loudest — they're the most consistent. A simple explanation: I spent years on Twitter building an audience of 230,000 readers. That audience funded my entire business. You don't need a massive following — you need the right 500 people reading your work every week. CTA to Service (70% Through The Video): If after watching this you want the full system — how to write relationship-first content, grow a newsletter, and turn readers into High Impact Writing-level clients — that's exactly what High Impact Writing is built for. Link's in the description, and if you want to talk through whether it's the right fit, book a call below.
If we worked together
You hit the record button once a month & never worry about content again.
We create a full long-term strategy that helps you make more sales.
4 professionally edited videos monthly.
4 professionally scripted videos.
We want 2 thumbnails per video in order to A/B test them.
12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.
2 unique lead magnets to attract potential customers.
16 emails each month (per lead magnet) to constantly provide value.
1 unique email sequence for new joiners on your email list.
All your videos & lead magnets posted on your behalf.
Past work
Example 1
Example 2
Example 3
Best way to know if you'll like working with us?
Process For The FREE Video
Hop on a call with me so we can prepare everything for you.
Just record the video & send us the footage & we'll take care of the rest!
We'll create a unique thumbnail that will guarantee clicks for your video.
We'll edit your video for maximum sales.
We'll optimize the video for sales & post it for you too.
Your video is live & all you had to do was press record.
P.S. Calendar is completely open for you, so book any time you like!
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Common questions
We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.
Each script is designed to:
Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.
At the end of the day, success comes down to one thing: quality inbound leads showing up for you.
We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.
When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.
Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.
So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:
You don't have to swap one for the other. Stack them.
No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.
A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.
If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.
Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.
What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.
If your last attempt was a few videos thrown at the wall, this isn't the same thing.
That's exactly what we're here for. We handle the blank page so you never have to stare at one.
You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.
An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.
We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.
Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.
Once your video is submitted, we deliver all of the following within 1 week:
Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.
It'll be hard to find someone else who does all of this at the same success rate as us.
| HJ Creatives | Content Agency | YouTube Coach | Editor | Just You | |
|---|---|---|---|---|---|
| Audience Research for Better YT Content | ✓ | – | ✓ | ✕ | ✕ |
| Full Content Strategy for Maximum Sales | ✓ | – | ✓ | ✕ | ✕ |
| Ideate, Script, Edit & Package Videos for Profit | ✓ | ✓ | – | ✕ | ✕ |
| Email List Building & Nurturing | ✓ | ✕ | ✕ | ✕ | ✕ |
| Record Just Once A Month | ✓ | ✕ | ✕ | – | ✕ |
Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for High Impact Writing.